AdVenue

February 25, 2012

Lenovo’s Amazing In-Store Obstacle Race

lenovo
Lenovo Philippines recently held their Amazing In-Store Obstacle contest for select bloggers. Four teams with 4 members each together with 2 representatives from Lenovo’s business partners were given a set of tasks to accomplish in a specific order as they visited 4 LenovoConcept Stores around Metro Manila while also capturing their adventure on video.


SONY DSC
the photo above shows the Amazing In-Store Obstacle Race participants together with Lenovo Philippines executives, (Center L to R) Anna Maria Abola, Marketing Communications Manager and Vicky Agorrilla, Country General Manager.
The activity highlighted Lenovo’s all-in-one PCs, specifically the Lenovo IdeaCentre B320, a DO machine that combines strong performance and rich multimedia features in a compact and stylish design.
The Teams consist of Orange, Red, Black and White I was assigned to Orange Team together with John Cueto, Aileen Siwa and Archie Batbatan.
Orange Team-Adobotech
The Race is on. At the stating point of the race they gave us clue on where was the first concept store is located that place is Mall of Asia. The fist task was to assemble the Lenovo IdeaCentre B320, after the task we we’re given another clue on where to look for the next concept store this time was located in Robinson’s Ermita. The task was to watch a video from Lenovo IdeaCentre B320 so that we can get the clue and be able to arrange the word" “Lenovo For Those Who Do”. The 3rd concept store was located at Gilmore, this time the task was to answer some questions about the features of Lenovo IdeaCentre B320. The last concept store was at the Megamall, and the last task was to informed customers that Lenovo IdeaCentre B320 is not only a PC but also a TV.
At the end of the race, The Orange Team conquer the Race all the way from the first Lenovo Concept Store to the last.
Orange Team-Awards - adobotech
Orange Team receiving the Price from Lenovo Executives
Lenovo Amazing Race
Lenovo – For Those Who do

1 comment:

MediaNet