September 08, 2012

Microsoft Launches I.T.: It’s More Fun in the Philippines Campaign

Microsoft Philippines launches Microsoft I.T.: It’s More Fun in the Philippines campaign, their first ever nationwide technology roadshow that will not only highlight various technology innovations in 15 cities around the Philippines, but also enable individuals and communities to improve productivity using technology.
The roadshow will run for two months beginning September 10 in General Santos.

             Microsoft’s I.T.: It’s More Fun in the Philippines campaign that is in line with our plan to increase our focus on empowering Filipino-owned businesses and helping them achieve global competitiveness through productivity solutions and continuous innovations,” said Karrie Capellan-Ilagan, Microsoft Philippines Managing Director, in her opening speech. “To kick start this program, we will be having a 15-city productivity roadshow that will also highlight some of the most fascinating innovations in the country

These innovations, we hope, will inspire and drive entrepreneurs and businesses in using technology, powered by our IT and productivity solutions, to further achieve success. We are working together with the local government units (LGUs) to mobilize our roadshow at the provincial level and show how our technology can improve in their operations”

  Some of the technology innovations that will be showcased in the roadshow include the Rapid Signal Electronics in General Santos, an innovation that transmits signals through wireless technology to make machines work, Taxi ATM Card Terminals in Davao, the country’s first cashless mode of transportation payment, CEPALCO Solar Power Plant in Cagayan de Oro, a power plant that has 6,500 solar panels set on two hectares of land, and Automated Rain Gauges in Iloilo, a real-time data weather system that helps forecast strong rains and flash floods. 

Microsoft will also be reaching out to the youth through its partner schools nationwide. Capellan-Ilagan went on to share that, “We will also go around the schools to show these institutions how they can optimize technology and help in their operations.  At Microsoft Philippines, our desire to empower others with technology has always centered on how it can enrich people’s lives, build businesses, and further improve our country,” she said. 

Congressman Freddie Tinga of the City of Taguig has also expressed his support for the campaign, commending Microsoft Philippines for helping improve communities in the country. “Above all, this campaign is about highlighting and increasing productivity through the use of technology.  Firstly, the productivity of the individual.  Also, the collaborative productivity of the communities such as businesses and educational institutions. This way, every individual and every organization can do their part to create a competitive Philippines,” said Tinga.

The campaign is in partnership with Ford Philippines, who’s all new 2013 Ranger was announced to be the official vehicle for the roadshow and will carry Microsoft Philippines’ three Most Valuable Professionals (MVPs) on the 15-city tour. Microsoft MVPs are considered the best and the brightest from technology communities around the Philippines and will actively share their technical expertise with the different communities they will visit during the roadshow.

MVP's Eufer Pasion,  John Erwin Magno and Eilazar

Ford has had a longstanding partnership with Microsoft, and together we have been pioneers in developing and delivering world-class voice-activated connectivity systems for Ford customers around the world,” said Randy Krieger, president, Ford Group Philippines. “In the Philippines, we are proud to partner with Microsoft in their nationwide campaign and showcase our award-winning Ford SYNC and other first-in-segment smart technologies found in our all-new Ford vehicles.”

For regular updates on the roadshow, visit Microsoft Philippines on Facebook ( and follow @MicrosoftPH on Twitter.

1 comment:

  1. nice of microsoft for doing this. Yahweh bless.