March 08, 2014

Sony Reveals new High-Resolution Audio series of MDR Headphones with Ely Buendia

Sony's newest line-up for the music lovers the Sony's MDR series headphones for High-Resolution Audio takes you closer to the original and provide provide an excitingly satisfying listening experience.

Audio enthusiasts and music lovers were treated to a special meet and greet held at Sony Centre Filinvest as Ely Buendia, endorser of Sony’s ‘Music Deserves Respect’ campaign, revealed the newest additions to the Sony MDR headphones line-up, the High-Resolution Audio series.

 “I’ve always been a Sony fan first, ever since I was a kid growing up with my yellow Sony Walkman. Now, as a musician, I still get the same superb audio quality from Sony’s MDR headphones.

Ely Buendia at the Event in Festival Mall
Whether I’m in the studio jamming with my band or on the road, Sony always knows how to get the sound right, just the way I like it. I feel honoured to be here endorsing their new High Resolution Audio series,” said Ely Buendia.

Tapping on its history of design and technological innovation, the High Resolution Audio series delivers the truest and clearest reproduction of today’s music. Working alongside various artists and sound engineers around the globe, Sony has redefined what it means to deliver super music reproduction.

The Sony MDR-1RNC Key Features:

  • Audio

    • Driver Unit : 50 mm, dome type (HD, OFC Voice Coil) Liquid Crystal Polymer Diaphragm
    • Power Handling Capacity : 100 mW
    • Selectivity : 3 distinct noise-canceling modes for use in three accoustically different environments (Airplane, Bus, office)
    • Noise Level : ON/OFF switch on ear-cup
    • Sensitivity (db) : 103 dB/mW (when power is on) 100 dB/mW (when power is off)
    • Frequency Response : 5 - 24,000 Hz
  • Hardware

    • Headphone Type : Closed supra-aural, Dynamic
    • Cord : 1.5 m,Single-sided; PCOCC cord, detachable
  • Retail Price: PHP 21,499

The Sony MDR-10RC Key Features: 
  • Audio

    • Driver Unit : 40 mm, dome type (CCAW adopted) Diaphragm
    • Power Handling Capacity : 1500 mW (IEC)
    • Sensitivity (db) : 100 dB/mW
    • Frequency Response : 5 - 40,000 Hz
  • Hardware

    • Headphone Type : Closed supra-aural, Dynamic
    • Microphone : Omni directional, electret condenser (29 - 20 kHz frequency range
      -40 dB (0 dB = 1 V/Pa)
    • Cord : Two single-sided, tangle-free cords: Stereo, detachable
      In-line remote/microphone for smartphone, detachable
    • Remote Control : Basic: Play/Pause, Answer/End
      Via SmartKeyTM App: personalized functionality
  • Retail Price: PHP 8,999

The Sony MDR-XB610 Key Features:

  • Audio

    • Sensitivity (db) : 104 dB/mW
    • Driver Unit : Closed, Dynamic (circum-aural)
      40mm driver, dome type
    • Frequency Response : 4 to 24,000 Hz
  • Hardware

    • Plug : Gold-plated L-shaped stereo mini
    • Type of Use : Home/On The Go
    • Design : Over-the-head, Home-music/movie/games
    • Magnet : Neodymium
    • Cord : Flat 
  • Retail Price: PHP 6,499
“High Resolution Audio sets the standard for audio quality, enabling our customers to listen to music at its highest form. With our latest High Resolution Audio series, our customers can fully experience the rich atmosphere and immersive sounds that the artist and his team created; hearing their music just as they intended it to be heard,” said CJ Deacosta, Marketing Officer – Personal Audio.

High Resolution Audio contains three times more sound quality than a regular CD, providing music lovers an enhanced listening experience, similar to as if being at a live concert or recording studio. With the power of Sony’s acoustic engineering technologies, listeners can discover the subtle details and nuances with the music.

In other words, High-Resolution Audio takes you closer to the original, to provide an excitingly satisfying listening experience. “Sony has long been committed to creating innovative devices that expertly produce unmatched sounds and our latest line of MDR headphones represents the very best of what we have to offer,” said Yasushi Asaoka, President and Managing Director of Sony Philippines. Since launching their “Music Deserves Respect” campaign, Sony has long been advocating to customers and fans alike to have a better appreciation of music.

It’s about understanding the hard work and dedication that is placed into it – from the hours spent by the musicians to record a 12-song playlist to the team that assembles the studio that allow artists to hear every sound with clarity and consistency.

Further in line with this advocacy, Sony will also be hosting the first-ever Silent Concert in the Philippines on May 8, 2014. Featuring rock icons and brand endorsers, Ely Buendia and Bamboo, the concert will offer attendees a unique listening experience unlike any other. “I’d like to invite all my fans to come be a part of history in the first-ever Silent Concert in the Philippines. Together with Bamboo and Sony, we’ll take you through a night a pure and intimate music, hearing music that is uncompromised,” said Ely Buendia.

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